Capture your full marketing game plan—department by department—right inside MamaCRM, with AI to guide and inspire.

👉 How to do it:

1. Go into a Project
   Open the specific department you want to work on (e.g., Sales & Marketing, HR).
2. Use the AI Assistant to help you fill out key areas like:
   • SWOT Analysis: Strengths, Weaknesses, Opportunities, Threats
   • Key Activations:
     • 🧠 BTL (Below The Line): events, direct marketing, internal campaigns
     • 📺 ATL (Above The Line): TV, radio, print, outdoor
     • 🌐 Digital: social campaigns, email, content, paid ads
   • Products to Promote: Focus areas per department or campaign
3. Use Strategy Briefs
   • Document your campaign goals
   • Get fresh ideas and recommendations from AI
   • Keep your direction and messaging aligned
4. Save Everything
   All your strategic input is saved within the project, helping the AI continuously generate more relevant suggestions, content, and plans. All of the content from all of your projects are now present at your SOCIAL PLAN dashboard! Go ahead and start brainstorm like a world class Strategy marketer!