Week 3 | MamaCRM - Certified Professional Course - 2025_09_30 08_59 EEST - Recording

MamaCRM - Certified Professional Course Invited Oresti Michael Orestis Michael Attachments MamaCRM - Certified Professional Course  Summary Oresti Michael, CEO of MOA CRM, introduced week three of the certified professional course on Mama CRM, which focuses on simplifying social media marketing, and recapped the previous week's discussion on AI SWOT analysis. Oresti Michael then explained the four P's analysis (Product, Price, Place, Promotion) and its application within Mama CRM, demonstrating how AI assists in documenting product types, price positioning, unique selling points, and various promotion campaigns. Oresti Michael also explained how Mama CRM's social planner connects documented products with social media content and assigned the task of creating a product or service within Mama CRM, defining its USPs, and outlining communication methods. Details Certified Professional Course Introduction Oresti Michael, CEO of MOA CRM, welcomed attendees to week three of the certified professional course on Mama CRM, focusing on simplifying social media marketing. The course covers three modules: marketing strategy with AI, social media management, and team collaboration and customer relationship management. Certification requires completing all three modules, submitting assignments, attending a live course or Q&A, and passing a final exam. Recap of AI SWOT Analysis Oresti Michael recapped the previous week's discussion on AI SWOT analysis, emphasizing the importance of documenting strengths, weaknesses, opportunities, and threats to create communication channels and define threats. They stressed the value of practicing exercises to improve marketing skills and build confidence for client recommendations and referrals. Four P's Analysis with Mama CRM Oresti Michael introduced the four P's analysis (Product, Price, Place, Promotion) as a marketing tool, explaining its application within Mama CRM. They demonstrated how AI assists in documenting product types, price positioning, unique selling points (USPs), and various promotion campaigns like events and webinars. Mama CRM facilitates the documentation of product and service details, making it convenient for managing multiple companies and recalling customer information. Connecting Products to Social Media Content Oresti Michael explained how Mama CRM's social planner connects documented products with social media content, linking products to "convincing content" like product features, direct offers, and case studies to drive sales. The platform also allows documentation of "above the line," "below the line," and "digital" activations, which can be scheduled and tracked on a calendar. Oresti Michael highlighted the ability to type notes and use AI to refine them and generate new ideas for marketing objectives. Weekly Assignment and Future AI Capabilities Oresti Michael assigned the task of creating a product or service within Mama CRM, defining its USPs, and outlining communication methods. They informed attendees that the system is in beta and encouraged reporting any bugs found. Oresti Michael also shared that future AI suggestions for strategy recommendations will be powered by the documented content, reminding users of unpromoted products or missed opportunities. Suggested next steps Oresti Michael will look into the bug where OpenAI gives suggestions.